2025 wasn’t about flashy launches or buzzwords.
It was about making everyday operations easier for restaurants, F&B groups, and hotels using Servme.
Throughout the year, we focused on removing friction from service, giving teams clearer visibility during shifts, and helping operators make confident decisions without second-guessing.
From floor operations and reporting to payments, integrations, guest data, and security, every improvement shipped in 2025 had one goal:
to give our customers more control, more predictability, and more time to focus on guest experience.
Here’s what that looked like in practice, across real teams and real service environments.
Trusted by Teams Operating at Scale
In 2025, Servme signed and onboarded some of its largest and most operationally demanding customers to date, including global hotel groups and multi-venue brands.
Alongside these, Servme continued to deepen relationships with established restaurant groups and hospitality brands across the region, supporting everything from single venues to enterprise-scale operations.
Integrations That Closed Operational Gaps
Over the year, Servme expanded its integration ecosystem across reservations, payments, and guest data, helping teams operate with fewer workarounds and less manual effort.
What Teams Told Us in 2025
Throughout 2025, teams across restaurants, groups, and hotels shared how Servme showed up in their day-to-day operations.
"Servme has made our reservation management more efficient and our guest recognition stronger. From clear reporting to reliable support, it's a platform we trust in our day-to-day operations."
- Aalby Francis (Restaurant Manager at Teible Restaurant)"As a tenured booking manager and host, I can say that Servme is a great platform. It really helps our operations from managing the bookings up to integration of various payments. Since our restaurant is a busy restaurant located in the heart of Palm Jumeirah, managing bookings and table assignment is one of the most useful features of Servme."
- Gerald Yambao (Head of Digital Marketing)"Servme is one of the strongest table management systems in the market. It's easy to use, feature-rich, and supported by a responsive customer support team. The platform covers a wide range of operational needs effectively. As with any robust system, areas like CRM automation and initial implementation continue to evolve, but overall, Servme has been a reliable solution for managing reservations and service."
- Pranav K (Digital Marketing Specialist)"Servme is more user-friendly compared to other systems. The ability to add reservations directly from the floorplan view is easier and more intuitive when assigning tables and managing bookings. The auto-assign table feature for online bookings has been a hit with our clients, streamlining bookings and overall efficiency."
- Summer (Communications Supervisor, Al Moajil Group, KSA)
From Feedback to Functionality
Everything teams shared in 2025 pointed to the same thing:
they needed clearer visibility during service, fewer operational handoffs, and systems that worked together without friction.
That feedback shaped how Servme evolved across the platform.
What follows is a closer look at the product improvements behind those outcomes and how they translated into smoother shifts, better planning, and more confident decision-making on the floor.
The iPad App: Running the Floor, Without Running Back to the Host Stand
One of the biggest releases of the year was the Servme iPad App.
Designed specifically for front-of-house teams, the iPad app brings everything together in one place: reservations, floor plans, guest profiles, and live data, so teams can stay on the floor and in control.
With the iPad app, teams can:
See the entire floor plan in real time
Track table status, pacing, covers, and no-shows at a glance
Pull up guest profiles instantly without leaving the screen
What this means for you:
Fewer interruptions, fewer blind spots, and calmer shifts, even on the busiest nights.
Reporting, Levelled Up: From 'What Happened?' to 'What Should We Do Next?'
Reporting became faster, clearer, and available where teams actually work.
With Daily Report and Summary Report, teams can quickly understand:
Reservations, covers, cancellations, and no-shows
Guest mix and booking behavior
Performance across dates, shifts, and venues
Revenue and spend insights for POS-integrated venues
What this means for you:
Decisions are made with context, not gut feel or end-of-week reports.
Consistent Payments, Wherever Guests Book
No-shows don’t care about booking channels, so your rules shouldn’t either.
That’s why one of the most important updates of 2025 was extending payments to Google Reserve bookings.
If a venue has deposits or pre-authorisation enabled:
Guests booking via Google Reserve are redirected to the Servme widget
Payments are completed before the reservation is confirmed
What this means for you:
More predictable revenue, fewer empty tables, and less time spent chasing cancellations.
WhatsApp, Made Brand-First
WhatsApp continued to be a key communication channel in 2025, and we made it more brand-led and operationally reliable.
Teams now have:
Custom WhatsApp Sender IDs
Branded, editable templates
Better insight into usage and billing
What this means for you:
Guest communication feels professional, consistent, and trustworthy without extra effort from staff.
POS + Revenue Intelligence, In Real Time
We doubled down on making POS data useful during service.
With Live Spend and deeper point of sale integrations, teams can:
View table-level spend while guests are seated
Sync reservations and table transfers automatically
Track invoices and revenue without manual updates
What this means for you:
Better timing for upsells, smoother service flow, and fewer surprises at the end of the shift.
Cleaner Guest Data, Better Planning
Guest data quality was a major focus throughout the year.
Teams can now:
Automatically remove inactive guest profiles with Guest Data Retention
Keep databases clean and consistent across centralized venues
Understand party composition using Guest Breakdown
Improve Guestbook reliability with smarter search, merges, and enrichment
What this means for you:
More relevant guest insights, fewer mistakes during service, and better-prepared teams before guests arrive.
Security Got Real
As Servme scaled across larger teams and groups, security and access control became even more important.
This year, we introduced:
Two-Factor Authentication (2FA) for safer logins
Clearer role-based access and permissions
Instant logout and access revocation for removed users
Improved activity logs for accountability
What this means for you:
Peace of mind, knowing guest data and internal access are protected without slowing teams down.
Looking Ahead to 2026
2025 was about strengthening the foundation.
In 2026, we’re building on it.
Expect deeper intelligence, tighter workflows, and even more control during service — without adding complexity. From smarter automation to a stronger partner ecosystem and continued investment in on-floor and mobile experiences, everything ahead is focused on helping teams move faster, plan better, and operate with confidence.
More soon.
Mohammed Rafy
Updates
