October 2025 Update: Reserve with Google now supports direct payments for restaurants using Servme. Learn how to enable it in under 24 hours.
There are many ways to increase reservations and footfall at your restaurant. One of those is through Reserve with Google.
Google offers a service for restaurants, and other types of businesses, to get online bookings from customers.
In this article, we’ll look at what Reserve with Google is, how it works, and why it’s important for restaurants.
We’ll also look at how to use Google Reserve through Servme.
What Is Reserve with Google for Restaurants?
Often referred to as Google Reserve or Google Reservations, this Google feature offers local businesses the chance to get more business through online bookings. This service is available for the dining, activities, beauty, and fitness industries.
For restaurants, Reserve with Google is an opportunity to increase reservations, commission-free.
The Reserve a Table option appears when a guest or customer searches for a restaurant by name in Google search or Google Maps. Results for Google Reserve also appear when guests search for “[restaurant type] near me” in Google search.
It’s worth mentioning, however, that this Google service is only available through Reserve with Google partners, like Servme, and in select countries. That said, Google keeps adding more countries over time.
✅ Want to activate Reserve with Google for your restaurant?
Servme is an official partner of Google Reserve. Get started in under 24 hours.
What Are the Benefits of Using Reserve with Google for Restaurants?
Restaurants, including hotel dining concepts, can benefit from Google Reserve in many ways. Here’s how:
1) Showing up in Google search
To be approved in Google Reserve, you must first have a Google Business Profile and listing, which requires certain documents like your restaurant’s name, your business license, address (or addresses) and phone number.
You’ll also need to have a restaurant reservation management system that’s partnered with Google.
If you’re using Servme, you’ll need to send your Google Business Profile URL to your dedicated account manager. It’s a simple and quick process.
With Google Business Profile and Reserve with Google, every time a guest enters your restaurant name in Google search or Maps, your business listing appears along with the ability to reserve a table.
This means more organic web traffic and footfall to your restaurant.
Further reading: For Restaurants: How to Add the Reserve Button on Google
2) Get closer to your guests
Reserve with Google appears when customers do ‘near me’ searches in Google search. In other words, you show up when people are casually looking for places to eat.
For example, if Sarah searches for ‘pizza restaurants near me’ and you’re a pizza restaurant in her city, your listing will show up and she can make a booking.
If you don’t have Reserve with Google enabled, then Sarah won’t be able to make a booking.
If you only have a Google Business listing, Sarah can see your listing, but you won’t be able to track where Sarah is coming from. You’ll also appear next to many other restaurants with a similar listing.
When Reserve by Google is enabled, guests can make a booking and see your exact location on the map. They can also choose where to sit, like indoor or outdoor, or add comments.
3) Additional source of bookings
Reserve with Google can be an additional source of restaurant bookings aside from Facebook, Instagram, or your website. More bookings mean more sales and higher revenue and profits.
If you’re using restaurant seating software like Servme, you can see how many guests book from Google in your reports.
Further reading: Increase Direct Reservations using Facebook & Instagram with servme
4) Free bookings
One of the major perks of Google Reserve is that it’s free to use and you're not charged per reservation.
However, you can charge a reservation or cancellation fee and mention any additional Terms & Conditions your restaurant has.
5) Now live: Google Reserve with deposits
Servme now supports reservation deposits via Reserve with Google. This means your guests can now pre-pay or authorize payment at the time of booking.
This makes it easier to reduce no-shows, manage high-demand reservations, and collect deposits or fees automatically.
No extra setup required. If you're a Servme customer with payments enabled, the integration is now live and ready to use.
Book a consultation or personalized 15-minute demo to see Google Reservations in action.
How Does Google Reserve Work with Servme?
To get this reservation service from Google, you’ll need to use a Reserve with Google partner, like Servme.
With Servme’s reservation and table management software, you can use the Reserve with Google integration. It takes less than 24 hours to get the Google Reserve button or widget live online.
There are several ways you can use Google Reserve through Servme. And recently, we’ve made upgrades to how this Google feature works with Servme.
Real-time updates
Reservations through Google are now updated in real-time. If you want to stop getting reservations from Google, you simply turn off or disable the feature from your Servme dashboard.
Decide when to get reservations from Google
With Servme, you have full control on when guests can make bookings through Google. You can decide which days and hours you want to get reservations.
For example, if Thursdays and Fridays are busy days for you, you may turn off Reserve with Google so you can focus on walk-ins and current reservations.
Alternatively, you may have had several guests cancel their bookings last minute and you want to increase traffic by enabling the Reserve with Google option.
Track where guests are coming from
An important feature when using a reservation management system, like Servme, is being able to track the source of bookings. This will show you where reservations are coming from.
If you're using restaurant booking channel integrations, it’s a good idea to keep track of your top booking sources.
Restaurant notes
Restaurant managers and owners can now add ‘Notes’ via Google Reservations. When a guest opens Reserve with Google, they will see any notes the restaurant has highlighted.
You can add notes regarding dress code, policies, smoking/non-smoking areas, specific dishes,...etc.
Guest notes
Guests can now add their notes, such as dietary preferences or allergies, when making reservations.
However, as a restaurant, it’s important you mention you may or may not be able to accommodate all requests.
Free Resource: Google Reserve Setup Checklist
Want to make sure you're fully ready to activate Reserve with Google?
Download our checklist covering everything you need, from GMB setup to payments via Servme.
FAQs about Reserve with Google
By now you know what Reserve with Google is and how it works. Here we’ll answer some frequently asked questions (FAQs) about Google Reserve.
Is Reserve with Google free?
Yes. Reserve with Google is free to use. You’re not charged per booking.
How can I enable Google Reserve?
If you’re using Servme, you’ll need to contact your dedicated account manager to set up the Reserve with Google integration for your restaurant. Our team is super quick.
What countries are supported in Google Reserve?
Reserve with Google is supported across 50+ countries, including but not limited to the US, the UK, the United Arab Emirates (UAE), Bahrain, Germany, Algeria, France, Greece, Italy, among others.
You can find the full list of countries where Reserve by Google is supported here.
If you’re not currently using Servme to manage reservations, marketing, and other operations in your restaurant, then sign up here.
What types of businesses use Reserve with Google?
As of now (2026), Google Reservations is available for dining concepts, including restaurants, fitness (including booking classes), beauty and spas, and activities.
Can I pay through Reserve with Google?
Yes, guests can pay a deposit or booking fee or prepayments via Reserve with Google for business. However, this depends on where the restaurant or business has enabled the feature.
How do I remove Reserve with Google?
If you no longer wish to use Google Reserve or want to disable it, you can do so from the Servme dashboard. You can enable and disable it as needed based on your restaurant's capacity and foot traffic.
Start Using Reserve with Google for Your Restaurant Today!
Now that you know how Reserve with Google works, what's in it for you, it's time to start using it.
If your country is on this list, and you run a restaurant or any type of dining concept, Servme is here to help.
Nada Sobhi
Marketing
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