Instagram continues to be one of the most popular platforms for restaurants to engage with followers. The food industry is a highly visual industry, making Instagram a prime opportunity for dining concepts.
With over 2 billion monthly active users (MAU), Instagram isn’t just about sharing tasty images. It’s where restaurants are investing time, money, and effort into building full-fledged content strategies and rapport with guests.
But which restaurants have the best profiles?
We’ve covered Instagram best practices for restaurants in a previous post.
Now, we’ll analyze a mix of single restaurants, hospitality and F&B groups, hotel restaurants, and bars, to see the top restaurant profiles. We’ll score each profile based on criteria such as profile optimization, content strategy, posting frequency, among others.
Instagram Best Practices for Restaurants
Before we take a look at the best restaurant profiles on Instagram, let’s do a quick recap on the Instagram best practices for restaurants.
Optimize your profile: This includes your business logo, username, and bio.
Add the ‘Reserve’ button: This is a lesser-known feature for restaurants on the platform. Adding the ‘Reserve’ button on Instagram lets you get direct, commission-free bookings.
Create a content strategy: This is critical. An optimized profile with a ‘Reserve’ button isn’t enough. Create a unique content strategy for your restaurant on Instagram, including a variety of post types like videos, reels, and still images.
Ensure consistent brand voice: A consistent brand voice across your Instagram content is part of your identity. It ensures every interaction reflects your restaurant's unique personality and values.
Engage your audience: Besides posting, make sure you engage with guests and followers. This includes responding to comments and DMs.
Experiment with marketing tactics: Explore restaurant marketing ideas and tactics to boost engagement and increase online reservations and sales.
Track metrics: Set up KPIs to track. While follower counts are important, note that they are often considered vanity metrics. Make sure you tie your metrics to results.
Doing It Right: Best Restaurant Instagram Examples
Now, let’s look at the top restaurant Instagram profiles. We will try to give you a global view, so we’ll cover dining concepts from the US, Lebanon, the UAE, Saudi Arabia, and different parts of Europe.
BB Social Dining
Dubai & Abu Dhabi, UAE
One of Dubai’s leading modern Asian cuisine concepts, BB Social Dining is an acclaimed restaurant located in DIFC.
Built around a sense of community, BB Social’s specialized menu focuses on three categories: Bites, Bao, and BBQ. Known for its noteworthy design, the venue is spread over three architecturally distinct levels, from a relaxed dining room to an energetic upper-level bar.
It’s a go-to spot for both a weekday power lunch and weekend relaxation. The four-course business lunch is priced at AED 110, while the popular Saturday brunch (12 PM–4 PM) has various pricing tiers for alcoholic and non-alcoholic options.
Reif Japanese Kushiyaki
Dubai, UAE
Reif Kushikyaki is a contemporary Japanese restaurant redefining kushiyaki dining with a creative twist.
Founded by Chef Reif Othman, one of Dubai’s and the world’s leading chefs, Reif Kushiyaki blends authentic Japanese flavors with modern palates, offering a casual yet refined culinary experience.
Eleven Madison Park
New York City, United States
Led by Chef Daniel Humm, Eleven Madison Park is a world-renowned fine dining restaurant, celebrated for its innovative plant-based tasting menu and exceptional hospitality.
Located in the heart of Manhattan, Eleven Madison Park redefines modern gastronomy through creativity, sustainability, and elegance.
Bad Roman
Manhattan, New York City, USA
A bold, maximalist Italian-American restaurant known for its playful takes on classic dishes — from garlic babka and lemon cheesecake to inventive pastas and steaks. With vibrant decor, striking presentation, and a menu that mixes whimsy with flavor, Bad Roman offers more than just a meal — it creates a lively dining experience that’s as visually exciting as it is delicious.
Dill Restaurant
Reykjavík, Iceland
Dill is a Michelin-starred New Nordic fine dining restaurant led by Chef Gunnar Karl Gíslason.
This dining concept relies on local, seasonal Icelandic ingredients, preparing them with creativity and respecting heritage while delivering a contemporary culinary adventure.
Hiša Franko
Kobarid, Slovenia
Hiša Franko is an acclaimed fine-dining restaurant run by Chef Ana Roš, offering a seasonally driven tasting menu crafted from local, foraged, and biodynamic ingredients.
Nestled in Slovenia’s Soča Valley, it blends deep culinary heritage with innovation, recognized by three Michelin stars and a Green Michelin Star for sustainability
Venissa Restaurant
Mazzorbo, Venice, Italy
Venissa is a Michelin-starred fine dining restaurant celebrated for its “cucina ambientale,” a style deeply rooted in local Italian tradition.
Chefs Chiara Pavan and Francesco Brutto draw upon produce from the estate’s garden, wild lagoon herbs, and seafood to craft seasonal tasting menus that reflect both elegance and sustainability in a unique vineyard-lagoon setting.
Al Mayass Restaurant
Abu Dhabi, UAE
Al Mayass is a Michelin Guide award-winning Lebanese-Armenian fine-dining restaurant in Abu Dhabi.
Offering exceptional cuisine in an elegant setting, along with generous portions and a warm ambience, Al Mayass is a popular dining concept in the UAE’s capital.
Habib Beirut
Several locations in the UAE (Dubai & Abu Dhabi)
A vibrant Lebanese street-kitchen concept bringing 40 years of authentic home-style flavors (mezze, shanklish, kibbeh, kaak) to Dubai. This multi-location restaurant blends tradition with a contemporary dining experience across multiple UAE locations.
Brasserie Boulud
Sofitel Dubai The Obelisk, UAE
This refined French brasserie conceived by acclaimed chef Daniel Boulud offers classic French cuisine in an elegant Art-Déco setting at Sofitel Dubai The Obelisk. Guests can enjoy unique dishes like escargots, canard rôti and tarte Tatin, plus polished service and a luxurious ambiance.
Al Dawaar Restaurant
Hyatt Regency Dubai, UAE
Al Dawaar (Arabic for ‘rotating’ or ‘revolving’) is Dubai’s only rooftop revolving restaurant, offering 360° panoramic views of the city skyline, the sea and the creek.
Diners enjoy an international buffet with sushi, Arabic mezze, seafood and live-kitchen stations, all while the floor slowly rotates for a unique dining experience.
Discover How Hyatt Regency Dubai Venues Boost Retention with 11,000 Emails Per Year
Em Sherif Restaurant
UAE, Lebanon; various venues across the GCC and Europe
A celebrated Lebanese fine-dining venue, Em Sherif delivers an immersive, opulent experience featuring a lavish multi-course meze journey rooted in Lebanese culinary traditions. Diners enjoy an elegant atmosphere with live music and top-tier service.
Em Sherif boasts various venues across the UAE, Lebanon, Kuwait, Damascus, Doha, Muscat, as well as Egypt, London, and Monte Carlo.
Venor
Multiple branches across Saudi Arabia
A contemporary Lebanese fine-dining restaurant in Saudi Arabia that blends traditional Lebanese flavours with modern twists, offering a refined atmosphere and curated menu for both casual meals and special occasions.
Takara Hospitality Group
Khobar, Eastern Province, Saudi Arabia
Founded in 2019, Takara Hospitality Group (THG) is a Saudi-owned restaurant group with a portfolio of premium cuisines.
From luxury Japanese under its flagship “TAKARA” brand to modern casual dining and concepts. The group focuses on high-quality experiences, design-led venues, and expansion throughout the GCC.
Nozomi
Riyadh & Khobar, Saudi Arabia
A premium Japanese fine-dining concept in Saudi Arabia, Nozomi blends upscale sushi, sashimi and robata grill dishes with a social, music-driven ambiance and sophisticated décor.
Miyako
This Japanese dining venue is located in Hyatt Regency Dubai. The concept features a live teppanyaki room, sushi bar, and Tatami room. Besides the unique atmosphere and great food, Miyako also regularly houses special dining events, as well as business lunch, Monday through Friday.
Myazu
Riyadh, Jeddah in Saudi Arabia
Named among the World’s 50 Best restaurants for 2 years in a row, Myazu offers contemporary Japanese cuisine across Riyadh and Jeddah in Saudi Arabia.
Myazu was awarded “Restaurant of the Year” along with multiple accolades across both locations in the Luxe Global Awards in October 2025 and by TimeOut Riyadh in September.
Analyzed: The Top Restaurant Instagram Profiles
So, how do the best restaurants stack up against our list of Instagram profile best practices and optimization tips?
Let’s find out.
Restaurant Name | Overall Profile Score (/5) | Optimized Bio | Posting Frequency | Reservation Button (IG mobile) | Primary Format |
4 | Yes | 2x/week | No | single images & reels | |
4.5 | Yes | 4x/week | No | single images, reels, carousels | |
4 | Yes | 1-2x/week | No | single images & reels | |
4 | Yes | 2x/week | No | single images & reels | |
5 | Yes | 3-4x/week | Yes | single images, reels, carousels | |
5 | Yes | 1x/month | Yes | single images & reels | |
4.5 | Yes | 2x/week | No | single images & reels | |
4 | Yes | 2x/month | No | single images & reels | |
4 | Yes | 2x/week | No | single images, reels, carousels | |
5 | Yes | 2-4x/month | Yes | single images & reels | |
5 | Yes | 5x/week | Yes | single images, reels, carousels | |
4 | Yes | 1x/week | Yes | single images, reels, carousels | |
3.5 | Yes | 1x/month | No | single images, reels, carousels | |
4 | Yes | 2x/week | No | single images, reels, carousels | |
4 | Yes | 1x/week | No | single images, reels, carousels | |
4 | Yes | 2x/week | No | single images, reels, carousels |
Wrapping It Up
Optimizing your restaurant's Instagram profile is no longer a luxury but a necessity.
As we've seen from the diverse examples listed above, from Dubai's BB Social Dining to New York City's Eleven Madison Park, successful Instagram strategies involve a blend of compelling visuals, consistent branding, and active audience engagement.
By following leading dining concepts and implementing best practices such as optimizing bios, posting frequently, and innovative marketing tactics, restaurants can transform their Instagram presence into a powerful tool for attracting new customers and fostering a loyal community.
See how Servme helps you get commission-free bookings via Facebook and Instagram and other restaurant reservation platforms.
Nada Sobhi
Marketing
