Last Modified: October 4, 2018
Use of the Enterprise Subscription Service by Customers of serVme
serVme’s customers are standalone or a collection of restaurants, nightlife/event organizers, and/or hotel operators (“Venues”) that are subscribed to serVme’s reservation and Customer Relationship Management system to to manage, receive and record reservations (“CRM Services”) for its restaurant person/company guests (“Guests”). serVme shall provide Venues with a secure reservation and guest management platform to input and record reservations and guest details (“Platform”) and allows them to communicate with Guests through specific channels. Venues may allow its authorized employees (“Designated Users”) to use the CRM Services on behalf of the Guest through a unique user identification assigned to them. Guests do not have access to the CRM service. Except where provisions are specific to Registered Users, Accounts, or Guests, all the terms of this Policy apply equally to both Guest and Registered User information. Venues will ensure that its employees, officers, representatives, subcontractors, collaborators, users and Designated Users comply with all the terms of this Agreement.
Where a Venue is subscribed to the advanced payment to charge Guests in advance for their reservation, event or experience (“Payment”) details of the credit card payment or information are not stored and are processed through a third-party payment processor which is subject to such processor’s policies.
Information We Collect
This refers to any information that you may voluntarily submit to the Venues to create or manage a reservation. This identifies you personally, including contact information, such as your name, e-mail address, company name, address, phone number, and other information about yourself or your company. You may also share specific information about your preferences or profile with regards to your reservation, which the Venue may record about your Guest Profile. The Venue may wish to promote an event based on your Guest Profile. If you are interested in receiving promotional or other communications from the Venue you may choose to “opt-in” to such communications. This can be either be via the Platform or directly informing the Venue whereby you will be subject to the Venue’s marketing and compliancy policy.
Where Venues are using the Platform and CRM services to manage reservations, they may collect the following information:
- First and last name, gender, e-mail addresses among other personal data about the Guest is recorded in the CRM. Only Designated Users of a Venue may create a Guest Profile that includes the previously listed information (“Guest Profile”).
- The Guest may be asked to complete a financial transaction service, if the Venue is subscribed to the Payment service and has asked the Guest to secure the reservation in advance. We do not store payment information directly on our servers, but this information may be shared with Venues and third parties as set forth herein.
- Room booking history of Guests may be linked to the Platform by the Venue Property Management system.
- Telephone log history of Guests may be linked to the Platform by the Venue telephone network service provider.
- Purchase history of Guests may be linked to the Platform by the Venue point of sale systems.
- If Guests provides feedback to the Venue via email or SMS notification.
serVme will only share the information specified above with the Venue at which a Guest has made reservations using the Service. Venues cannot use the Services to access information pertaining to Guests, reservations or related information from other Venues, except that Venues with the same corporate ownership may elect to share such information.
Information About Children
Our Websites are not intended for or targeted at children under 13, and we do not knowingly or intentionally collect information about children under 13. If you believe that we have collected information about a child under 13, please contact us at email@example.com so that we may delete the information and process this request in compliance with the rules and regulations.
How Information is Used
By Customers/ Venues
Venues use the Platform and CRM Services to secure and manage reservations and upon the Guest permission to a Venue to communicate with you. The Venue may communicate with the Guest subject to the Venue’s policies and procedures, including those relating to the storage and management of Personal Data. Moreover, Venues may use the Platform to record purchases via integration with POS systems and to take note of the Guest’s special requests, allergies, special occasions or other relevant Personal Data that will help the Venue serve the Guest in a better manner. It is important to know that this data belongs to the Venue and not serVme, since the Venue is engaged with Guest.
Venues may send an email to Guests informing them that they are currently in one of their databases, and request to Unsubscribe from all their promotional and communication emails at any time. Venues subscribed to the Marketing Services may also choose to send promotional campaigns to invite or alert Guests about experiences related to the Venue’s services. Any Guest with a European telephone number will be automatically opted out for all Email and SMS. With the introduction of our new marketing tools, Guests will be able to opt back into your marketing campaigns.
Since each subscribed Venue is a separate business from serVme, we regularly encourage Venues to comply with data protection requirements. However, we will not be responsible for a Venue’s failure to comply with laws applicable to the use of Personal Data. Any complaints or inquiries regarding use of your information by a Venue, should be addressed directly to the Venue. For more inquiry about this process, please contact firstname.lastname@example.org to ensure that any questions are answered.
Personal Data is used to provide our Services and provide answers to any inquiries such as:
- Creating and securing Designated and Registered Account users;
- Answering and supporting any inquiries;
- Sending Guests notification including Email and SMS confirmations, cancellations, wait-listing, and other communications related to the reservation experience. Venues may also use the Platform to send such messages directly to Guests;
- Sending e-mail notifications for resetting passwords and maintenance accounts;
- Improving the quality of experience when you interact with our Site and Services;
- Send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes.
- Ensure that we meet legal requirements.
It is the process of either encrypting or removing personally identifiable information from data sets, so that the people whom the data describe remain anonymous. As such, Anonymous Data refers to data that is not associated with or linked to your Personal Data; We collect Personal Data and may aggregate Anonymous Data about
Guests and Registered Users by excluding information (such as your name) that makes the data personally identifiable. The purpose is to analyze request and usage patterns only to enhance the content of our Services and improve Site navigation. serVme reserve the right to use Anonymous Data and aggregated and other de-identified information for any purpose and disclose Anonymous Data to third parties in our sole discretion.
Cookies and Similar Technologies
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit our website, we may request that you provide Personal Information about yourself, and we collect Navigational Information. This may include browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit. We use mobile analytics software to allow us to better understand the functionality of our Mobile Apps on your mobile device. We may send notifications from time to time in order to update you about events or promotions. If you no longer wish to receive such communications, you may turn them off at the device level.
Websites to operate to enable us to track and target the interests of our users to enhance the experience on our Websites and Subscription Service. This data is used to deliver customized content and promotions with our Websites and Enterprise Subscription Service.
We Never Sell Personal Information
One of serVme’s goals is to allow Venues to control their guest experience and guest data without reselling or compromising their personal data. As such, we will never sell your Personal Information to any third party.
If a Guest wishes to have serVme disclose, amend, delete what Personal Data of we may holds, we shall process such request in compliance with all applicable privacy laws and reach out directly to inquire this request.
How do we protect our information?
serVme implements a variety of security measures when Venues, Designated Users, and Registered enters, submits, or accesses their information to maintain the safety of your personal information. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Our websites are scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. Personal Data is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. We continually monitor and implement changes and improvements that become available in the electronic data security industry to maintain the security of Personal Data in our possession.
Communication about This policy
Any changes to this Policy will be complying to rules and regulations and shall be shall be communicated periodically via email and notifications should the Venue and Guest be subscribed to our marketing notifications. Otherwise, we will always update this page of the website, along with the effective date of the updated Policy.
If you have any questions or concerns or complaints about our Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at the following address or phone number:
1st floor, BDD 1281
Beirut Digital District
Beshara El Khoury
+961 1 660 824